Smart marketing for savvy businesses
Work
01
Brand as a growth platform
Merchant Cash Express becomes Liberis. In the competitive Fintech market, MCE needed to stand out and own the category for SME finance.
The six month overhaul led to Liberis being born, providing market leading ''Business Friendly Finance'.
The brand investment led to a 66% increase in revenues, which won a national Design Business Effectiveness award for it's commercial results.
02
Insight to win new business
Samsung wanted to increase its B2B market share in the education sector. Conducted market research and worked with the sales team to uncover the leading insight which spear-headed the campaign.
"More engaged kids lead to better outcomes" launched, resulting in a 16:1 campaign ROI and contributing to 20% of annual target.
03
Proposition delivers prospects
SaaS tech market leader, Social Value Portal aimed to deliver £100bn in social value but their offering was complex making it difficult for customers to understand and sales & marketing to deliver. Developed new value proposition, aligned with three distinct audiences and created the narrative, assets and training for teams to deliver.
This contributed to a growth of +50% year on year.
04
Results through retention
Health tech is a challenging & competitive space. eConsult were feeling the pressure with their existing customers and needed to act, fast. Analyised accounts, performance and future opportunity, working hand in glove with the sales team. Implemented ABM methodology & GTM approach.
Initiatives deployed within weeks and achieved retention targets.
