Services | M Word Marketing Consulting

One size fitS all

Sometimes. Proven techniques to ask the right questions and dig out the answers, can be a hugely effective investment in time. I take a briefing, follow up with interviews and data collection, then guide you and your team through analysis and insights to find opportunities. All my work is methodical, backed with data and research and presented back with both 'quick wins' so you gain immediate value and longer term opportunities.

Your goals, your team, stage of business, whether you're a start-up local business or a scale-up fintech looking to fill a gap or move faster, you may need something bespoke. Annual planning moves with your business, not a consultant's diary. Sales and marketing alignment needs to move hearts and minds, not a quick fix parachuting in on virtual calls.

Example initiatives below, for anything else, including longer interim needs, let's talk!

Strategy

Let's start from the beginning...

Take your business strategy and see how marketing is enabling it.

What is marketing's job?

What do your customers see? Who are your audiences?

What choices do they have?

Distribution or direct?

Kickstart (2 days)

Demand Generation

Leads. No, more leads!

Grow your customer portfolio.

Improve funnel performance

or customer responses.

PPC to SEO, content to social, a fresh look at your mix.

Or need one to launch?

Project or consulting (from journeys to campaigns)

Brand

A logo or the heart and soul of your business?

Does your internal brand match your external one?

Does your brand pull or push?

What do your comms really say about you?

Health check (2 days)

Planning

Annual planning time or need a marketing roadmap that's fit for purpose?

Identify priorities

Resources to deliver

Budgets & Dependancies

Process to review & revise

Interim project to fit (day rate/project fee)

Numbers

Brand awareness, customer satisfaction, engagement, followers, revenues, ROI.

Get clear on KPIs that count.

(and what's delivering them).

To your brief*.

Topline Review: 3-5 days*

Skills

Do you have the team to deliver?

What skills do you need in-house vs agency?

Where find the right people?

Help to identify skills and talent through to supporting the recruitment process.

(And rolling up sleeves in the meantime).

Day rate/Project fee

How can we help?

CONTACT US

The form's there, you know what to do!

Or give us a call.

07470 169787